15 October 2010

Richard Avedon

Richard Avedon, in my opinion, was one of the greatest American Photographers that ever lived.

Born in 1923 to a Jewish-Russian family in New York he attended school in the Bronx. After finishing at Colombia University he started his career working for the Merchant Marines in the 1940's. He used to take bog standard identification photos of the crew and staff on a Rolleiflex camera that was a leaving present from his father.

In the Mid-Forties, whilst he was working as an advertising photographer for a department store, he was discovered by Alexey Brodovitch who was the Art Director for Harpers Bazaar.

He quickly had his own studio and was taking photographs for high profile magazines that included Vogue.


Avedon stood out from other photographers, because unlike the other fashion photographs where models would stand motionless and emotionless in front of the camera, Avendon showed his models to be full of emotion and in action.

Audrey Hepburn

He was a photographic genesis... in my opinion.

There were so many photos I wanted to share with you of his but I have had to trim down to these few.. please check his work out online here.

 Marilyn Monroe

 Elizabeth Taylor

 JFK & Jackie

Marilyn Monroe

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About Fred & Ginger Vintage

Fred & Ginger Vintage is more than just a fashion label it is a lifestyle vintage brand.

Based in London, vintage enthusiast Simran, has carefully handpicked and selected a collection of vintage clothing and accessories for trendsetters and fashionistas. Each piece has been selected for style, wearability and quality, with a keen awareness for current trends.

She discovered her love for vintage at an early age and spent most of her childhood running around in her mothers hand me downs from the 60's and 70's.

Simran loves all things Rock 'n' Roll, Classic Cars, Fashion from the 50's 60's and 70's, Hip Hop from the 80's and 90's, Boys with Quiffs, Fashion Magazines, Photography, Old Hollywood/Bollywood films and many more.

Fred & Ginger Vintage pride themselves on giving their customers nothing but the best in items inspired by yesteryear's icons, our mothers wardrobes, the catwalks and the stylish blogging set.

If you are looking for something in particular, you can email all enquires to info@fredandgingervintage.com


All photos, unless otherwise stated, are not taken or owned by us. They are used soley for the purposes of discussion, education and inspiration. These images are not intended for any commercial purpose.