01 November 2010

Beyonce for The House of Deréon AW 2010

House of Deréon is a ready-to-wear fashion line introduced by singer and actress Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's maternal grandmother, Agnèz Deréon (Mother of Tina Knowles). House of Deréon is not to be confused with its sister and partner line, a junior line simply titled, Deréon

Here Beyonce can be seen modelling the latest line from The House of Deréon.

The saying at The House of Deréon is "Where the sidewalk and catwalk meet".

We personally LOVE the styling in both these shoots.

The first combines the 1940's hair and make-up with super sexy slick garments and jewels.

The second part of the shoot has a Rock 'n' Roll theme which again provokes the inner rock child in us here at Fred & Ginger Vintage.

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About Fred & Ginger Vintage

Fred & Ginger Vintage is more than just a fashion label it is a lifestyle vintage brand.

Based in London, vintage enthusiast Simran, has carefully handpicked and selected a collection of vintage clothing and accessories for trendsetters and fashionistas. Each piece has been selected for style, wearability and quality, with a keen awareness for current trends.

She discovered her love for vintage at an early age and spent most of her childhood running around in her mothers hand me downs from the 60's and 70's.

Simran loves all things Rock 'n' Roll, Classic Cars, Fashion from the 50's 60's and 70's, Hip Hop from the 80's and 90's, Boys with Quiffs, Fashion Magazines, Photography, Old Hollywood/Bollywood films and many more.

Fred & Ginger Vintage pride themselves on giving their customers nothing but the best in items inspired by yesteryear's icons, our mothers wardrobes, the catwalks and the stylish blogging set.

If you are looking for something in particular, you can email all enquires to info@fredandgingervintage.com


All photos, unless otherwise stated, are not taken or owned by us. They are used soley for the purposes of discussion, education and inspiration. These images are not intended for any commercial purpose.